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When it comes to recognition, most people anticipate receiving “thanks and well done” wishes from superiors who oversee our work. Know what’s at least as good, or even better? An acknowledgement from someone who witnesses, or may even help get, those daily tasks accomplished. In other words, a workplace peer, someone who recognizes the good work we’re doing and takes the time to make a point of it.

But what’s the best way to do that? Often it can be a challenge, even when we take the time to THINK ABOUT recognizing someone with whom we work on a regular basis.

When it comes to choosing a reward for those who are connected to your firm (whether they be employees or customers), it should be done with the same thought and care that you would give to any other expression of appreciation.

In other words, consider what’s important to the person receiving what you offer.

Encouraging employees to get and stay healthy is a goal that some might consider a classic “no brainer.” And yet, establishing the credible link between action and results can sometimes be somewhat elusive.

But according to wellsteps.com, a blog authored by Dr. Steven Aldana, a professor who has published seven books and more than 75 research articles on the impact of worksite wellness programs, the very best way of helping employees adopt and maintain healthy behaviors is by providing small incentives, such as gift cards, to randomly selected employees who successfully complete different aspects of a corporate wellbeing program. Dr. Aladana has provided published scientific evidence (at wellsteps.com/wellsteps-research) that this incentive approach works.

As National Small Business Week (May 5-12) continues to unfold, the opportunities to align your company’s vision and culture with an innovative, flexible and highly impactful gift card campaign are virtually unlimited with the help of National Gift Card and iTunes.

How are you choosing to take advantage of this natural connection with the entrepreneurs in your area? May we suggest that whatever form your recognition takes, an iTunes gift card through National Gift Card is one that virtually everyone—employees and customers included—will welcome.