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How to Jumpstart Employee Wellness

Encouraging employees to get and stay healthy is a goal that some might consider a classic “no brainer.” And yet, establishing the credible link between action and results can sometimes be somewhat elusive.

But according to wellsteps.com, a blog authored by Dr. Steven Aldana, a professor who has published seven books and more than 75 research articles on the impact of worksite wellness programs, the very best way of helping employees adopt and maintain healthy behaviors is by providing small incentives, such as gift cards, to randomly selected employees who successfully complete different aspects of a corporate wellbeing program. Dr. Aladana has provided published scientific evidence (at wellsteps.com/wellsteps-research) that this incentive approach works.

National Gift Card, in partnership with Target, can provide the basis for a highly impactful campaign that follows the advice of Wellsteps and Dr. Aldana in moving forward, one step at a time.

“It is best when employees are internally motivated to be healthy,” says Dr. Aldana. “But sometimes employees get stuck in unhealthy habits and they need help adopting and maintaining healthy behaviors.”

Clearly, there is hope. A campaign from National Gift Card in partnership with Target could very well be the opportunity you--and your employees--need to jumpstart a higher level of results.