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When it comes to choosing a reward for those who are connected to your firm (whether they be employees or customers), it should be done with the same thought and care that you would give to any other expression of appreciation.

In other words, consider what’s important to the person receiving what you offer.

Encouraging employees to get and stay healthy is a goal that some might consider a classic “no brainer.” And yet, establishing the credible link between action and results can sometimes be somewhat elusive.

But according to wellsteps.com, a blog authored by Dr. Steven Aldana, a professor who has published seven books and more than 75 research articles on the impact of worksite wellness programs, the very best way of helping employees adopt and maintain healthy behaviors is by providing small incentives, such as gift cards, to randomly selected employees who successfully complete different aspects of a corporate wellbeing program. Dr. Aladana has provided published scientific evidence (at wellsteps.com/wellsteps-research) that this incentive approach works.

As National Small Business Week (May 5-12) continues to unfold, the opportunities to align your company’s vision and culture with an innovative, flexible and highly impactful gift card campaign are virtually unlimited with the help of National Gift Card and iTunes.

How are you choosing to take advantage of this natural connection with the entrepreneurs in your area? May we suggest that whatever form your recognition takes, an iTunes gift card through National Gift Card is one that virtually everyone—employees and customers included—will welcome.

As National Small Business Week takes shape in your slice of the country, the good news is that there is no shortage of ideas ready for you to consider, any one of which can help you leverage the impact the May 5-12 event can have on your organization.

Here’s just one idea: a special gathering of customers or suppliers in recognition of National Small Business Week.

With National Small Business Week (May 5-11, 2019) in full swing, there are still significant opportunities to recognize businesses that are part of this huge segment of the economy. In fact, some may be the very companies that your firm depends for consistent performance and growth.

National Gift Card, in partnership with Amazon, has an easy-to-implement campaign of recognition and/or appreciation that your employees and clients are sure to notice.