Rick Rubin, new Executive Vice President, Sales
National Gift Card is excited to announce the promotion of its Vice President of Strategic Partnerships, Rick Rubin, to the newly-created position of Executive Vice President, Sales. In this new role, Rubin becomes a member of the Executive Team and shifts his current focus on retail and technology relationships to future planning as he identifies the next major business developments for NGC and works to expand the company’s roster of world-class clients.
Prior to joining NGC in 2008, Rubin, 45, spent 15 years in the stored value and gift card industry, having previously worked for InComm, a prepaid card distributor. While at InComm, he helped grow revenues 300 percent each month and worked to develop its third-party gift card program. His previous experience also includes strategic planning and consulting for the development of stored value card programs. Rubin attended Florida Atlantic University where he majored in telecommunications and the University of South Florida where he majored in business administration.
“Frankly, we see Rick Rubin as the catalyst who will help us continue our growth of supporting the gift card solutions for the world’s top loyalty and incentive programs with financial institutions, airlines, hotels, reward agencies, and more,” said NGC President Adam Van Witzenburg. "We believe he will help zero in on new business opportunities for us as an expert with his eye on the next big thing in our industry—mobile applications, innovative markets and more,” he continued.
Commenting on his new role, Rubin says, “Several years ago, we saw the market trending toward digital—particularly for programs with a younger demographic, savvy with smart phones, and desiring immediacy. Based on our success in that arena, I am anxious to discover the new incentive and loyalty programs looking to use our proprietary Gift Card API – a core business service of NGC’s that will continue to strengthen and expand our business."