Businesses Warned About Unnecessary Up-Charges
Release Date: November 29, 2009
Leading gift card distributor in the B-2-B industry, NGC US, LLC. has launched a campaign, targeting those businesses considering prepaid gift cards for their holiday gift giving or incentive programs. The Gift Card Commitment Campaign highlights NGC's commitment to waive up-charges on their inventory of pre-paid gift cards.
"We've discovered that although some companies are offering no fees with their prepaid gift cards, costly up-charges continue to be issued," states Lizz Wheeler, VP of Marketing for National Gift Card.
In an unprecedented move, National Gift Card has completely eliminated up-charges on all $25-$500 denominated Visa® Prepaid Cards. Up-charges represent a type of activation fee attached to the purchase of each card.
The company has launched a Gift Card Commitment Campaign targeted to clients, businesses and organizations who traditionally purchase bulk orders of gift cards for their employees and customers.Wheeler further stated, Many unsuspecting buyers don't realize they may be purchasing these cards at more than face value. This can really add up when businesses are ordering cards in bulk for gift giving or incentives.
Traditional closed-loop (retail gift cards) can be redeemed at specific retailers. Today, open-loop (network-branded prepaid cards), can be redeemed at millions of locations nationwide.
NGC is the first company within the incentive industry to offer Visa® Prepaid Cards with no costly up-charges, no minimum order requirements, and attractive discounts for bulk purchases.