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Rewards & Loyalty

Big decision: Choosing the right gift card for your customer loyalty program

There’s no doubt that customer loyalty programs have become an integral part of the sales and marketing mix. With more than 2.6 billion loyalty program memberships in the U.S. alone, it’s become clear that customers gravitate with gusto toward the opportunity to earn rewards in exchange for their loyalty to a store, a brand, an airline, etc.

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