College students need something new every semester and are always strapped for cash. Give them gift card options to get a new laptop or make their dorm room livable and you'll have their attention.
Chances are, they want eGift cards so that they can shop for school supplies and living necessities from their phones. When your program has gift cards that fuel their lifestyle they'll stay engaged. Coffee, music and food are easy ways to their hearts.
Recommended eGift/Gift Cards for College Students: Starbucks, iTunes, Subway, Best Buy, Target, Pinkberry