Giving the ‘Gift of Choice’

A dynamic news and specialty retailer with locations in airports nationwide was looking for a fast, efficient way to send holiday gifts to its thousands of employees. The solution needed to meet four key parameters. The gifts needed to be:

• Delivered in a timely manner to thousands of employees in more than 100 airport locations nationwide
• Tiered in value based on years of service with the company
• Easy to administer within a short time frame
• Branded with the company’s logo and a message from management

Solution:

NGC created a customized Visa Prepaid Card program to provide a complete turnkey solution. First, NGC designed holiday-themed gift cards that were customized with the client’s logo. The cards were then preloaded with $25, $50, $100 and $200 in value to be distributed based on years of service as indicated by the client. The gift cards were affixed to matching holiday-themed greeting cards that also featured the client’s logo along with greetings from their management team. NGC then printed, stuffed, sorted and fulfilled the order, taking great care to ensure that each employee received the correct denomination of gift card.

Results:

All gifts were shipped on time and received by employees by the deadline. The gift concept was well received by the employees, who were appreciative of management for providing them with a ‘gift of choice’ that allowed them to use the gift card in a way that was the most meaningful to them.

"During the holiday season, our company shows its appreciation to our operations staff through a gift card program aimed at approximately 3,700 employees. Not all the gifts are the same dollar amount, so the NGC team was very helpful in making sure that the right names and locations were associated with the right gift amount for each employee. Their work made this program nearly seamless for me, from the design of the greeting card and gift card, right down to sorting and delivery. The NGC team also provided me with a precise timeline of activities. I would not hesitate in the future to utilize the services of NGC."

- Manager of Corporate Recruitment