NGC releases annual B2B program gift card usage statistics
Findings from its 2019 national gift card distribution results have been finalized and released by NGC, one of North America's largest card and prepaid technology companies responsible for annually activating over $600 million in gift cards and prepaid products for loyalty, rewards, and employee recognition programs.
Trends from the annual distribution results show that big box retailers, open loop cards (such as Visa and American Express), and entertainment brands (such as Apple and Google Play) continue to be the most popular gift card and reward choices.