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Need for Speed: National Gift Card Launches API

February 19, 2014 – ELGIN, Ill. – National Gift Card Corp. (NGC), announced today the company has launched its first proprietary application programming interface (API) to provide customers with electronic gift cards in real time.

The new gift card API allows B2B program buyers and clients in the loyalty, rewards, incentive, benefit, and membership industries to quickly integrate with NCG’s gift card catalog and send ngceCodes in real time to program participants.

According to Eric Thiegs, senior VP of business development, “Our gift card API is an ideal solution for loyalty programs, rewards programs, or any client needing real time electronic gift card fulfillment, and premium digital card options.”

In addition to the increased speed advantage, the new API offers organizations a new degree of operational ease for rewards program administrators. “We manage all of the real-time operational aspects of connecting with the retailers’ processors, activating the eCodes, and even helping to deliver the final eCodes via a branded program email to reward recipients,” said Joan Travelstead, senior VP of program development.

NGC's gift card API augments its traditional plastic gift card fulfillment solutions that currently service more than 2,000 B2B clients accounts in the US and Canada. The gift card API will offer more than 200 retailers.

To learn more about the new API, visit www.giftcardapi.com.

About National Gift Card Corp.: National Gift Card Corp. is the leading marketer and supplier of gift cards and beyond for use in loyalty, incentive and rewards programs. The agency offers a wide variety of retail, restaurant and prepaid cards along with secure online ordering, distribution, fulfillment services and customized programs designed to reach each client’s specific objectives. NGC continues to develop innovative technology solutions and delivers the best value to its customers. National Gift Card is headquartered in Illinois with sales offices in Florida, Oregon and Pennsylvania. To learn more about National Gift Card Corp., visit http://www.ngc-group.com or call 877-959-6212.

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