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National Gift Card signs sponsor pact with Advertising Specialty Institute for 2011 ASI Shows

National Gift Card signs sponsor pact with Advertising Specialty Institute for 2011 ASI Shows

ASI-NGC survey: Gift card buyers have opportunity to save time, money

May 2, 2011 – CRYSTAL LAKE, Ill. – National Gift Card Corp. (NGC) announced today it has reached an agreement with The Advertising Specialty Institute® to become a supplier sponsor for The ASI Show, the largest series of events in the industry for advertising, promotional, and motivational product manufacturers and distributors. The ASI Show hosts five super-regional trade shows annually in Orlando, Dallas, New York, San Diego and Chicago.

Under the sponsorship agreement, National Gift Card will supply and fulfill Visa® Prepaid Cards as a sponsor of The ASI Show’s hotel room and travel reimbursement programs and Passport to Winnings program for each show. The cards are issued by MetaBank™ pursuant to a license from Visa U.S.A. Inc.

“We are pleased to partner with ASI by becoming a sponsor of The ASI Show, which brings together thousands of advertising specialty professionals from around the country to see and learn about the latest products and trends shaping the industry,” said NGC President Adam Van Witzenburg. “We look forward to another year of exciting and successful ASI show events.”

Van Witzenburg noted that NGC and ASI recently completed their latest collaborative survey among nearly 200 advertising specialty professionals, taken at the The ASI Show Orlando, Fla., in January, and a recent ASI Virtual Trade Show in March. One surprising finding, he said, was that 89 percent of respondents purchase gift cards directly through merchants and second-party sources, and fail to take advantage of volume discounts and time-saving purchase, fulfillment, and delivery solutions offered by the industry’s gift card suppliers such as NGC.

He added, “Many purchasers are missing out on opportunities, and possibly spending more time and money than they have to if gift cards are – as the survey confirms – indeed an important part of their customer’s incentive and loyalty programs, and a huge part of their customers’ overall budgets.”

About National Gift Card Corp.: National Gift Card Corp. (NGC) is the leading marketer and supplier of gift cards for use in loyalty, incentive and rewards programs. The agency offers more than 175 major retail, restaurant and prepaid cards along with full-service marketing support, secure online ordering, distribution, fulfillment services and customized programs designed to reach each client’s specific objectives. NGC continues to develop innovative technology solutions and delivers the best value to its customers. National Gift Card is headquartered in Illinois with sales offices in Florida and California. To learn more about National Gift Card Corp., please visit http://www.ngc-group.com or call 888-472-8747.

About The ASI Show: The ASI Show was created for active ASI member distributors and suppliers, and attracts more distributors than any other industry show — with 20,000 attendees. Offering a full education conference, networking opportunities and a manageable one floor/one hall layout, The ASI Show provides a complete trade show experience. In five host cities per year (Orlando, Dallas, San Diego, New York and Chicago), The ASI Show is ideal for promotional products businesses searching for new ideas and new business. Visit The ASI Show online at http://www.asishow.com and on Facebook, Twitter and LinkedIn.