LAS VEGAS Feb. 22, 2010 - CashStar, the digital gifting and incentives company, announced today at the PrePaid Expo that it has formed a strategic partnership with National Gift Card Corporation (NGC), a leading distributor of discounted gift cards, to deliver CashStar-powered digital gift cards to thousands of NGC's corporate customers.

As the leading provider of discounted retail gift cards for corporate, incentives, motivation, recognition and performance programs, NGC markets and distributes hundreds of nationally recognized retailer gift cards to its corporate clients. With this new partnership, NGC will utilize CashStar's eCorporate Incentives platform, the industry's first B2B digital gifting solution, to deliver digital gift cards to its customers.

By leveraging CashStar's platform, NGC can easily deliver highly-personalized digital gift cards through an easy-to-use Web interface simply by importing recipients, entering personalized messages and selecting card designs and values. These cards can be co-branded with a corporation's logo and can be immediately delivered to recipients via e-mail to use online or in-store.

There was a clear market need for a digital incentive solution that simplifies the order and delivery process of gift cards, said Rick Rubin, Vice President of Strategic Partnerships at National Gift Card. CashStar's eCorporate Incentives platform delivers this convenience, and provides unparalleled levels of personalization for our customers unlike anything else on the market. Our partnership with Cashstar provides another technology solution and offers alternatives for our corporate customers. We are excited to build on this partnership in the coming months and roll-out all facets of CashStar's corporate digital incentive solutions.

CashStar Co-founder and CEO David Stone comments, We are pleased to partner with NGC to leverage their longstanding and deep relationships with leading retailers across the country, while providing new and innovative digital solutions for the corporate incentives market.

A leading incentive gift card distributor in the B2B and Scrip industry, National Gift Card Corp. (NGC) has partnerships with more than 150 national retailers, restaurants, and other major gift and prepaid card issuers. NGC provides corporations the largest selection of gift cards, online ordering capabilities, and fulfillment services for loyalty, incentive, and reward programs. NGC continues to develop innovative technology solutions and delivers the best value to our partners. National Gift Card is headquartered in Illinois with offices in Florida. To learn more about National Gift Card Corp., please visit http://www.ngc-group.com or call 888-472-8747.

CashStar is the digital gifting and incentives company. Its powerful platform delivers retailers incremental, high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences. With CashStar, retailers can seamlessly integrate digital gift cards, coupons, incentives and customer service tools into their marketing and engagement programs all within a single interface. CashStar's roster of clients includes leading retail brands such as The Home Depot, The Container Store, CVS/pharmacy, Brinker International Restaurants, Papa John's and Travelocity. For more information about CashStar, please visit www.cashstar.com or email info@cashstar.com.